Over the past few years, there has been a meteoric rise in social mediaHow to Develop Successful Twitter Campaigns?. Read more ... ». Brands have realized that social media marketingHow to Develop Successful Twitter Campaigns?. Read more ... » is the key to have a successful online venture. Those brands who understood during their initial days are now leading sellers in their product category. Although Social media is the most revered name in the online world, still a majority of people keep committing similar social media marketingHow to Develop Successful Twitter Campaigns?. Read more ... » mistakes in their online promotion strategy. It’s ironical to see that some brands don’t even have a social media strategy despite the growing importance of social media.
Even the greatest businesses can’t compromise with communication. If a brand is a poor listener, then it will certainly fall in the near future. As a brand, if you not listening to others, then you are digging your own grave. These people can be your friends, relatives or customers. Regular interaction with the followers or customers plays a vital role especially in social media, where there’s no place for one-way communication. Many researches have proved that a majority of people are far more confident when they are on Internet, so you can expect a backlash if you are not putting efforts in listening to the public. You are wasting time on social media, if you can’t devote time for interaction with your follower or friends.
You can perform a quick search on twitterGoogle +1 button: Google Plus reply to Facebook and Twitter. Read more ... » in order to find brands that already exist in the market and have been using Social medial quite efficiently. You can learn more through them on how to interact and thereby increase the impact of social media marketing on your brand.
This problem not only exists among brands but also in a majority of people who tend to expects many things in their life without taking actions for the same. Social media marketing isn’t everyone’s cup of tea, as one has to put in lots of effort in order to reap positive results. There is an old saying “as you sow, so you reap” but if you are not sowing anything then how can you expect to reap something. For instance, if you’ve been posting updates on your brand’s social media platforms once a week or month, then you can’t expect to notice rise in your followers or friends. People visit social media platforms to make their life spicy and add up to their existing ‘Real life’. So, they want everything fast and regular, and in such a case, if you fail to offer regular update, then you wouldn’t be able to appease the social media population.
You can use engaging posts on a regular basis. Avoid posting posts which appear to be controversial or hurt a particular community or sentiments. They can backfire; you can interact with people regarding some popular event or happening, and try correlating with your brand. You can take instances from Nike or Ford, and take a lesson from them regarding social media marketing. They have excelled considerably because they take social media seriously.
One of the fastest ways to lose your followers is by self-promotion. If you are a self-centered brand, then people will not think twice before unfollowing you. People on social media dislike self-centered brands or those brands who keep talking or promoting themselves. People love following those who believe in giving or sharing. If you keep promoting your brand, then it will leave a negative impact on your followers.
Read other brands in your industry and try understanding their style of interacting with clients. While posting updates, you can talk about yourself but do the same thing indirectly. For instance, take the famous cheese brand Amul, which correlates Amul cheese with different events throughout the world. You can even do something similar without self-promoting yourself.
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