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With Panda updates Google has changed its search algorithm considerably to include the effect of social signals into the ranking of websites. With Google emphasizing more on its own Social network Google+ and phasing out effect of other competitor Social networks into its search results, it becomes evident that presence on Google Plus is inevitable for SERP ranking improvements.
Google is considering this social signal in its new algorithms. Therefore Google Plus becomes all the way more important for a business branding and online visibility. This is a powerful tool of sharing that can help in upward movement of sites in search results. With its powerful groups and circle sharing features, user can create a lot of buzz for a product or service soleley with the circle followers.